Description
The Impeccable HostTM is the world’s first definitive training resource on how to Host corporate hospitality events of all types and sizes, more profitably than you ever have before.
With well in excess of 1.3 billion spent on corporate hospitality during the year of the Olympics in the UK, a significant amount of that will be spent by businesses using the opportunity to extend corporate hospitality to their clients.
However, studies have shown that most companies have no idea how to measure the effectiveness of that spend, or more importantly, how to influence it.
This book guides you through tactical, interpersonal processes which any savvy Executive can manage, to improve yield from events in three areas:
- Customer acquisition
- Revenue generation
- Customer retention
Throughout an extensive career, Mark Perl has developed a deep understanding of the value of connection and the tactical skills of networking.
In today’s highly competitive marketplace, acquiring superior relationship development skills differentiates the extraordinary business professional from the ordinary.
Mark demystifies the tactical process involved in becoming a confident and effective relationship builder and business developer. He helps professionals to explode their self-confidence, develop profitable relationships with ease, and to win new business in a way that brings in more money, consistently, with less personal stress.
Mark Perl has 29 years of business experience. He has spent 14 years as an operational manager in hotels, corporate hospitality and the conferencing and events industry; eight years as a freelance sales and communications consultant; and seven years as an author, speaker and a trainer in business networking skills to executives in the professional services sector. A natural networker, a motivational communicator and a charismatic presenter, Mark is in demand as a conference speaker both in the UK and throughout Europe. He launched his first business specialising in Communications and Sales in 1995 and has worked with businesses from investor-funded start-ups to multinational corporations and governments, across four continents.
Mark Perl is also the author of The Impeccable PlannerTM, aimed at the Personal Assistants, or those in the marketing or HR department.
