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What Are the Ingredients of a Successful Book Marketing Plan?

Jan 5, 2016

What Are the Ingredients of a Successful Marketing Plan? By: Sabrina Ricci TodayÔÇÖs readers and book buyers are savvy. Ads are not enough to get a potential customerÔÇÖs attention, and being bombarded daily with emails, texts, posts, tweets, shares, images and videos...

Best Practices for Author Facebook Pages and Groups

Jan 5, 2016

Best Practices for Author Facebook Pages and Groups by Kirsten Oliphant In todayÔÇÖs guest post, Kirsten Oliphant (@kikimojo) discusses how to effectively use Facebook pages and groups. Download her free Facebook workflow cheatsheet. As one of the older students in my...

What Exactly Does An Editor Do? The Role Has Changed Over Time

Jan 4, 2016

What Exactly Does An Editor Do? The Role Has Changed Over Time By Lynn Neary ┬á(from www.npr.org) ┬áHow much do editors shape the final book we read? When Harper Lee’s Go Set a Watchman was published earlier this year, readers learned that this much anticipated...

Hooking new readers

Dec 31, 2015

Book + Hook = Sales (Marketing Recipe for┬áAuthors) BOOK MARKETING TIPS Is your book full of hooks? If you donÔÇÖt understand the question, donÔÇÖt worry. IÔÇÖll explain it shortly. After I ask a different question. Why did you read this article? I realize that you...

10 Publishing Predictions for 2016

Dec 31, 2015

10 Industry Predictions for 2016 By: Tom Chalmers When trends become clearÔÇöfrom self-publishing to writer events to the boutique model of the industry to the re-growth of print sales and large publisher consolidationÔÇöI regularly point out in the office that I...