There has been a big shift in how people are using the internet. They are using it to replace the need for them to think! AI will do it for them, faster and better. People are asking, why pay for content when so much is free on Claude and other platforms? Ask Claude and it’s done by return!

No matter what you need to know, asking the right questions to Claude, Chat GPT, Wikipedia, or Google will usually provide you far more information than you could possibly need, in a fraction of a second! Why would you need to go elsewhere?

Sadly, the days of having 32 volumes of Encyclopaedia Britannica on the bookshelf in your front room are now in the past. These days, online searching is where things are at, and there is no going back.

Recently, I read a post from the legendary business coach and trainer, Bruce King (bruceking.co.uk) who has made a successful career as a coach and speaker. He had a valuable insight into the direction that the market for information is going.

Not that long ago, we had an entire industry devoted to providing information through expensive courses, online training programmes and seminars.  Where are they now?  People have realised that, thanks to AI, all this information is now free and easy to find.

AI seemed to have all the answers, and established sources of information seem to be no longer be relevant.

However, there is a big difference between Expertise and Information.

Information is available everywhere and is free.

Want to know something? Ask Wackypedia!

You can get facts on your phone anytime of the day or night.

On its own, Information is no longer as valuable as it used to be.

However, it is Expertise that people are willing to pay for.

They want to know what you know. The way you think. Not just raw facts. As a result of your journey, what influences the decisions you make?

Today, what clients pay for is Judgement. The ability to look at a specific situation, draw on decades of real experience,

and tell the client something they couldn’t have found out elsewhere.

AI can retrieve – it cannot judge

AI can summarise. It cannot challenge

AI can advise generically. It cannot sit across from a business owner, read the room, hear what they’re NOT saying, and tell them the uncomfortable truth they need to hear.

The best A.I. is Author Intelligence!

Some things are irreplaceable. Your personal philosophy is the main one. What influences the way you think? What experiences you have had which help you form the decisions you make?

Do not abdicate this unique skill to a machine, it cannot do it.  Judgement is something which only you can provide. It is your goldmine.

So what does AI mean to authors?  If AI can ingest your entire intellectual property, all your books and article then shuffle the content into a new order and create a manuscript, are authors obsolete?

Fortunately, not! AI can on retrieve, restructure and summarise. It cannot contribute anything new. Nor can it assess a series of random facts and create something original from them.

A.I. is not capable of creative thought, just regurgitating what it already knows. The book-buying public is not easily fooled. It will only buy a book if it provides them with the reading experience they are looking for. There are no shortcuts to becoming a respected and authoritative writer. Using A.I to write your book is insulting the intelligence of your reader.

It is you that people want to buy, not your algorithms!

Chris Day

Filament Publishing Ltd