Every year around 184,000 new books are launched by publishers in the UK. Add to that around a million eBooks and self-published titles, and you can see that not everyone will achieve success.  That is a lot of authors trying to make some noise to attract attention.

Books don’t sell themselves. Simply making a book available doesn’t mean it will be found and purchased – and  It doesn’t matter how good the book is. So many truly excellent books do not make money for the author.  The Prominence Programme is there to change this.

Nobody knows the book-buying marketplace better than your publisher. Nobody has better connections, routes to market and marketing strategies that have been proven to work. You can tap into this expertise using our subscription-based Prominence Programme.

The Prominence Programme is much more than just PR and marketing, it is a close relationship with the author to understand their fundamental needs and objectives, and to create a bespoke plan and strategy to delivery it. This in not a ‘one off’ but a collaborative process with the author and the publisher both playing to their individual strengths and achieving something by working together that neither could do on their own.

The Prominence Programme is not about the author abdicating the job of marketing themselves and their book to someone else, it is about working with a knowledgeable expert who happens to know more about you and your book than anyone else and finding creative ways of getting the message out.

How does the Prominence Programme work?

The Prominence Programme works side-by-side with the Traditional Publishing of your book. It does not conflict with any PR services you may have commissioned. It is focused on the author themselves, rather than just the book, and positions them in the marketplace as the expert in their field.

The Prominence Programme is based around a weekly marketing call with the author and publisher to create a plan and a strategy and provide practical help and advice to increase momentum and awareness.

The Prominence Programme starts at £150 per week for a minimum of 12 weeks plus VAT